From compliance and strategy to athlete content and distribution, we provide end-to-end campaign execution that not only drives long-term brand value but also creates and maximizes new revenue opportunities for athletic departments and programs.

 

Our athlete-first model powers national brand partnerships, high-performing creative, and school-aligned strategies that resonate with fans, students, and alumni alike. By generating revenue through national partnerships that don’t impact donor dollars, we enable schools to expand their NIL presence without compromising fundraising efforts.

 

Whether we’re launching a campus program, activating a national sponsor, or building custom software solutions, TheLinkU delivers creativity, compliance, and efficiency at scale. Trusted by athletic departments, brands, and institutions across the country, we’re redefining what’s possible in the NIL era while maximizing revenue impact for every partner we work with.

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TheLinkU offers:

• Industry Leading Software

• Compliance & Transparency

• Rev Share & GM Models

• National Strategic Business Partnerships

• Investment Services in collaboration with Morgan Stanley Global Sports and Entertainment

• Sales and Development Teams

• Marketing and Content Creation Team

• Data Analytics

• Athlete Success

• Event Creation & Execution

• Personalized Support

• Rev-Share Model - Where revenue maximizes results

  • From athlete contracts and deliverables to same-day payments and audit-ready compliance, TheLinkU handles every step of the revenue-sharing process, so your department can scale impact without adding staff.

• Revenue generation - driving revenue without impacting the donor dollar

  • With over 20 national strategic partners, TheLinkU generates new revenue through standard B2B transactions that do not impact donor dollars or existing